I was attending a meeting this past Friday…and the discussion turned from the normal course that these meetings take, to the concept of send out cards vs. hand written cards. The participants in this group range from Baby Boomers, X Gen and Y Gen…what a great mix and a diverse set of perspectives. Interestingly…our youngest member of the group nailed it right on the head (in my opinion), saying that the message delivered, depending on the generation your addressing can take place in a text (Y Gen)…email (X Gen)…or handwritten form (Baby Boomers). This of course is not all inclusive…I do consider myself computer and technology savvy, but what an interesting idea and started me thinking how does this apply to the messages that we deliver in our day to day business? This could be an endless discussion, but one that I think all business owners need to consider in promoting our businesses.
Royal Services promotes a clean environment that's important no matter what generation you are from, but I know that for our younger audience 'green' is a HUGE buzz word. Now I am wondering, do I expand the vehicles of delivering my message? Do we tweet, text, email or eblast to get the word of CLEAN to the streets? Chazzano Coffee and Dino's Restaurant (both of which are in Ferndale) use all of these vehicles, and also have included Video clips into their marketing….and using them ALL very effectively.
Regardless of the market that I am targeting, Royal Services will work with your staff to make that GREAT first impression for your Boomers, X Gen, Y Gen or even Z Gen walking through your doors. Tweet…Text…Email…or even drop us a hand written note or phone call…we want to know how we can help you and your staff promote a clean environment! Getting the word of CLEAN to the streets…Royal Services.
No comments:
Post a Comment